Hamburg Süd lancerer instant booking

Det Maersk-ejede Hamburg Süd gør det nu lettere og hurtigere for kunderne at booke containere på en række af rederiets ruter. Det sker med introduktionen af Instant, der er rederiet nye digitale app.

Med blot et par klik og på få sekunder vil brugerne af Instant-app´en kunne se de fast priser og booke plads til deres containere direkte, lover rederiet i en pressemeddelelse.

Det er muligt at booke op til fire uger inden den planlagte afskibning. Og jo tidligere bookingen er gennemført, jo billigere bliver det for kunderne. Der vil ikke efterfølgende kunne komme prisjusteringer eller tillæg.

Samtidig vil Hamburg Süd garantere de kunder, der benytter den nye løsning, at der altid vil være plads på den valgte afgang. Omvendt kan kunderne ikke uden videre aflyse en booking i sidste øjeblik.

“Med Instant bliver bookingen af en container ligeså nemt og hurtigt som at bestille plads på et fly on-line - du behøver bare få kliks,” forklarer Frank Smet, COO i Hamburg Süd.

Instant bliver fra starten mulig at benytte på ruterne mellem Sydamerikas østkyst og Europa eller Asien og mellem Asien og Oceanien. Det er planen, at den nye app efterhånden skal kunne benyttes på flere af rederiets ruter.

Kilde: Hamburg Süd.

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